The Gagnon Partnership was formed to address a rapidly changing marketing world. Focused on collaborative planning, we work with marketers to provide objective, integrated, marketing strategy designed to drive growth at the lowest possible cost.
Our focus is on planning and strategy. We have no incentive to advocate larger budgets or particular tactics – only efficient and effective programs that produce results.
We don’t maintain a creative, web development or a media staff so there is no bias for one tactical solution versus another. It allows us to recommend a truly integrated marketing communications program to serve your needs and the preferences/behavior of your audiences.
Strong brands drive growth, retain customers, attract employees, command higher prices, resist competitive threats, and drive loyalty. Strong brands are built on a consistently reinforced strategy, not unrelated tactics.
The Partnership model is efficient. We maintain partnerships with experienced specialists who can be assembled to address your challenges, when they’re needed. No underutilized staff. No large office space and corresponding overhead. Every project is completed or directly managed by Craig Gagnon. Every team is purpose-built to solve your unique problems – using your existing resources when possible or the best-qualified specialists to get the job done.
Moreover, planning accounts for the smallest part of your marketing budget – while having the greatest impact. Because execution without accurate direction is money wasted.