Biography

Prior to forming the Gagnon Partnership, Craig spent his career focused on integrated communications strategy and implementation – working with marketing communications agencies in Chicago, Hong Kong, Los Angeles, Minneapolis and Milwaukee. His experience includes a broad range of industries and clients:

Healthcare

Hospitals, health care systems, home care and hospice  providers, blood centers, infection control products, heart hospitals, nurse recruitment, medical devices, biotechnology

Consumer

Higher education, insurance, tourism, software, furniture, power tools, telecommunications

Social marketing

Tobacco control

Financial

Banks, savings and loans, credit cards, investment firms

Business-to-business

Air freight, paper, valves and fittings, industrial pumps

Craig is a strategic expert – applying research and insight to develop marketing, messaging and media strategies to address client needs and drive growth. In addition, he’s directed the effective integration of traditional advertising, public relations, direct marketing, promotion, interactive, social media and event marketing initiatives.

Craig earned a Bachelor’s degree from Lawrence University in Wisconsin and a Master’s degree from Syracuse University in New York. He is currently President of the American Marketing Association/Milwaukee Chapter and past president of the Lawrence University Alumni Association. Craig lives in Cedarburg, WI with his wife, Ann, and enjoys distance running, wilderness canoeing, baseball and jazz – and daily walks with his dogs Ella and Louis.