Recommendations

Following are comments by a few individuals familiar with my work. Additional comments can be found on my LinkedIn profile:

“Craig played a huge role in helping us to conduct a world-wide research and brand architecture initiative for a key client. His passion, experience and analytical talent was invaluable. Craig did a fantastic job in conducting interviews, preparing reports, and translating the information into actionable next steps. Craig’s a star with whom I expect we’ll continue to work!”

Dave Brown, Partner, HY Connect

“Craig is an artist and a scientist at once… and a genuine expert in research driven branding. We worked together on the rebranding of our small hospital during which he led us from primary research through strategy development and the creative process to discover our true nature and a powerful point of differentiation. He pulled from us what we felt but couldn’t articulate to provide a brand platform that resonates both internally and externally. It’s a pleasure working with and learning from a professional who provides original insight and overcomes the inevitable obstacles to achieve a highly valuable result.”

Jaime Collins, Director of Marketing, Southwest Health Center

“Craig is one of the strongest marketers with whom I’ve had the pleasure to work — he sees the big picture yet has an instinctive understanding of the details necessary to make that big picture a reality. His command of the craft — from strategy to tactics, from “what if” to solid implementation — is impressive, and fueled by his ongoing and deeply abiding curiosity about the world around him. Craig is committed to enabling his colleagues to perform at their best, and works carefully, intelligently and with good humor in all areas for which he is responsible. He shines in business development, team leadership, client relationship management, account planning and research management, and I recommend him without hesitation. He’s personable, reliable, honest, smart and nimble, and I’d welcome the opportunity to work with him again.”

Bob Bourgeois, Director of Marketing, Penzeys Spices

“Craig is an extraordinarily bright man. I learned a lot about strategy working with Craig. He somehow finds an amazing balance between the analytical rigor that is required to form the foundation of strategy, and the creative insight to bring the strategy to life in a meaningful way that moves the needle for clients. What was most impressive about Craig was his ability to think in terms of big ideas that can be integrated across multiple platforms. I have a background in interactive marketing and event / guerilla marketing, and it was refreshing to work with a planner that knew how to utilize those approaches alongside traditional mass media, direct/CRM and PR.”

Taulbee Jackson, President, Raidious

“Craig is a strategic-thinker who partnered with us to create an outstanding brand platform, which has guided our advertising efforts for more than two years. Our impact has been exponentially greater because of Craig’s involvement.”

Sue Reimbold, VP/Marketing, Community Health Network