A suprising message using "environmental" placement
Following my last post on the use of “Surprise” as a strategy, I’ve been sent many examples of surprise as both strategy and tactic – in a variety of categories, including health care marketing.
My friend Susen Rasmussen made good use of surprise to grab attention with messages placed in unexpected, but very appropriate places. Success comes in part from building upon a very good understanding of the target audience, beyond demographics. The imaginative use of environmental tactics can make a big impact using a small marketing budget.
See details at her blog post, “A campaign with Legs” at Healthcare Marketing Tips.
