If you’re in business, chances are you have a LinkedIn profile. Currently more than 100 million of us do. And, if you’ve been following the financial news, you know that LinkedIn recently went public. The first major social media IPO. So lots of eyes were on the stock price which opened at $45 a share and closed at $86 a share (after hitting a high of $92.99) by the end of their first day of trading.
While many business people dabble, as with many social media channels, few have taken a strategic approach to using LinkedIn. Even fewer have done so as a part of their company’s marketing mix.
When I served as VP/Programs for the American Marketing Association/Milwaukee, I was always looking for good speakers who could help our members become even better marketers. As you might imagine, they can be a demanding group who are eager to learn, stay abreast of new developments and who expect a good return on their investment of time and money.
Wayne Breitbarth, author of a new book on LinkedIn
A couple months ago, we hosted Wayne Breitbarth, a business owner, LinkedIn coach and author of a new and practical book on how to effectively use LinkedIn. Unlike his how-to seminars, Wayne spoke specifically about planning and developing a well-conceived strategy for applying the tool to support both company and personal brands.
Not only did Wayne draw the largest audience in two years of monthly AMA programs, his evaluation scores were among the very highest. And we’ve had some mighty fine speakers.
Following the program, I sat down with Wayne at his home and asked him to briefly recap his advice about developing a LinkedIn strategy.
