Collaborative planning, brand development & strategic marketing
Posts tagged as:
A recent article in HealthLeaders Media raised the issue of whether hospital marketing was worth the cost (Hospital marketing Costs Remain Cause for Concern). While this deserves a point-by-point reply, my first inclination is to highlight a recent campaign that undoubtedly will prove worth the cost and more. Sometimes a campaign works on so many [...]
{ 2 comments }
#3 in a series of posts on how to respond to a rapidly changing marketing landscape and the need to ReThink key elements of marketing and planning. Let me begin by saying, emphatically, that if you have a good, strong agency relationship, hang on to it. Far too many marketers are too quick to look [...]
{ 0 comments }
#2 in a series of blog posts on how to respond to a rapidly changing marketing landscape and the need to ReThink key elements of marketing and planning. Among all the changes that impact marketing, perhaps no single category has changed as radically or as quickly as media. While this is far too big a [...]
{ 1 comment }
Advertising Age recently posted an article (http://ow.ly/2f2pa) about several bold marketers that actually raised their advertising budgets in the teeth of the current recession – with very positive results. According to the article, they enjoyed “double the success rate of those whose spending rate declined.” These companies come from a broad variety of industries, from [...]
{ 1 comment }
