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AMA Milwaukee

Creating a LinkedIn Strategy: A conversation with Wayne Breitbarth

by Craig Gagnon on June 17, 2011

If you’re in business, chances are you have a LinkedIn profile. Currently more than 100 million of us do. And, if you’ve been following the financial news, you know that LinkedIn recently went public. The first major social media IPO. So lots of eyes were on the stock price which opened at $45 a share [...]

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In social media marketing, "Perfect" is the enemy of "Done."

by Craig Gagnon on March 19, 2010

This is one of those clever phrases I wished I had said first. However, it was actually the most repeated comment delivered by Hajj Flemings at this week’s AMA/Milwaukee luncheon. His topic: Personal Branding in a Digital World. His point, which everyone immediately recognized, was the tendency of people to polish and perfect their blog [...]

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Use social media to support a brand promise.

by Craig Gagnon on December 21, 2009

At a time when everyone is chasing the newest social media tools, smart marketers still build their tactics around a solid strategy.

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