by Craig Gagnon on April 4, 2011
A recent article in HealthLeaders Media raised the issue of whether hospital marketing was worth the cost (Hospital marketing Costs Remain Cause for Concern). While this deserves a point-by-point reply, my first inclination is to highlight a recent campaign that undoubtedly will prove worth the cost and more. Sometimes a campaign works on so many [...]
by Craig Gagnon on December 28, 2009
(Note: an abreviated version of this blog post originally appeared recently on the GP Blog, a page of the Gagnon Partnership website at www.gagnonpartnership.com) My son was diagnosed with Type I diabets just one week after his 4th birthday. Although my wife and I considered ourselves to be well informed, we knew little of this [...]
