Posts tagged as:

brand loyalty

Hospital marketing costs don’t need to be cause for concern

by Craig Gagnon on April 4, 2011

A recent article in HealthLeaders Media raised the issue of whether hospital marketing was worth the cost (Hospital marketing Costs Remain Cause for Concern). While this deserves a point-by-point reply, my first inclination is to highlight a recent campaign that undoubtedly will prove worth the cost and more. Sometimes a campaign works on so many [...]

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SURPRISE!! It’s a strategy.

by Craig Gagnon on August 21, 2010

Imagine it’s a chilly Sunday afternoon in April. What are you apt to do? Take a nap? Watch a basketball game. Have the inlaws over for dinner? Attending the opening ceremonies for a hospital expansion probably wouldn’t make the top ten. Maybe not even the top 100. And yet nearly ten thousand people did just [...]

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