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Chris Brogan

Why social media doesn’t work for hospitals

by Craig Gagnon on February 26, 2010

More hospitals are getting into social media, but few are finding that it “works.” Make it relevant and work on building your following and wonderful things can happen.

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Who trusts you?

by Craig Gagnon on January 28, 2010

Brands must cultivate the trust of their customers and prospects at all costs. What are you doing to cultivate trust in your brand and how can social media play a role?

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