Collaborative planning, brand development & strategic marketing
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Do what you say and say what you do. Large retailers have done a particularly good job of aligning their advertising messages with the brand experience they deliver in store. When Nordstrom’s promotes quality of service, they make sure to deliver it. When Wal-Mart advertises price advantage, you can expect to find consistently lower prices [...]
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Advertising Age recently posted an article (http://ow.ly/2f2pa) about several bold marketers that actually raised their advertising budgets in the teeth of the current recession – with very positive results. According to the article, they enjoyed “double the success rate of those whose spending rate declined.” These companies come from a broad variety of industries, from [...]
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