Collaborative planning, brand development & strategic marketing
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by Craig Gagnon on September 21, 2010
This is the second segment from a discussion with Jamey Shiels, Director of Social Media and Digital Communications at Aurora Health Care of Wisconsin – one of the hospital systems leading the way in the use of social media. In this segment, Jamey discusses how Aurora has evolved their use of social media channels over [...]
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by Craig Gagnon on September 8, 2010
Craig and Jamey discuss the risks of social media access for hospital employees It’s a topic that’s come up at every hospital in the country – the pros and cons of social media. Despite the continuous and aggressive growth of social media in health care, the majority of hospitals have yet to embrace it. Fewer [...]
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by Craig Gagnon on February 26, 2010
More hospitals are getting into social media, but few are finding that it “works.” Make it relevant and work on building your following and wonderful things can happen.
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by Craig Gagnon on February 19, 2010
Most social media proponents advise that the best and first step to take before embarking on a social media program is to listen. That is, to actively track what is being said about your organization (and your competitors) on various online channels. And, of course, people do post comments about their experiences. You see this [...]
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