Posts tagged as:

marketing budget

Another “surprising” campaign strategy

by Craig Gagnon on August 30, 2010

Following my last post on the use of “Surprise” as a strategy, I’ve been sent many examples of surprise as both strategy and tactic – in a variety of categories, including health care marketing. My friend Susen Rasmussen made good use of surprise to grab attention with messages placed in unexpected, but very appropriate places. [...]

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Spend your way to profitability in a tough economy

by Craig Gagnon on July 22, 2010

Advertising Age recently posted an article (http://ow.ly/2f2pa) about several bold marketers that actually raised their advertising budgets in the teeth of the current recession – with very positive results. According to the article, they enjoyed “double the success rate of those whose spending rate declined.” These companies come from a broad variety of industries, from [...]

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