Collaborative planning, brand development & strategic marketing
Posts tagged as:
Imagine it’s a chilly Sunday afternoon in April. What are you apt to do? Take a nap? Watch a basketball game. Have the inlaws over for dinner? Attending the opening ceremonies for a hospital expansion probably wouldn’t make the top ten. Maybe not even the top 100. And yet nearly ten thousand people did just [...]
{ 0 comments }
Some people like research, others don’t. What about you? And why, if it’s such a small part of your budget, is it so often the expendable expense?
{ 6 comments }
Advertising Age recently posted an article (http://ow.ly/2f2pa) about several bold marketers that actually raised their advertising budgets in the teeth of the current recession – with very positive results. According to the article, they enjoyed “double the success rate of those whose spending rate declined.” These companies come from a broad variety of industries, from [...]
{ 1 comment }
You’re one of us. You believe that a carefully crafted plan is critical to success in the marketplace. You’ve convinced the authorities that you can’t simply start implementing marketing campaigns without understanding the audience, examining the competitive environment, defining the overriding brand promise, creating a compelling strategy, efficient tactics and a tight budget. You’ve even [...]
{ 0 comments }
