Collaborative planning, brand development & strategic marketing
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#2 in a series of blog posts on how to respond to a rapidly changing marketing landscape and the need to ReThink key elements of marketing and planning. Among all the changes that impact marketing, perhaps no single category has changed as radically or as quickly as media. While this is far too big a [...]
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Advertising Age recently posted an article (http://ow.ly/2f2pa) about several bold marketers that actually raised their advertising budgets in the teeth of the current recession – with very positive results. According to the article, they enjoyed “double the success rate of those whose spending rate declined.” These companies come from a broad variety of industries, from [...]
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