by Craig Gagnon on December 29, 2010
#4 in a series on how to respond to a rapidly changing world and the need to ReThink key elements of marketing and planning. Marketers all recognize the importance of knowing their customers. But do you know them as well as you once did? Or have they changed while you weren’t looking? And, given the [...]
by Craig Gagnon on December 28, 2009
(Note: an abreviated version of this blog post originally appeared recently on the GP Blog, a page of the Gagnon Partnership website at www.gagnonpartnership.com) My son was diagnosed with Type I diabets just one week after his 4th birthday. Although my wife and I considered ourselves to be well informed, we knew little of this [...]
