by Craig Gagnon on February 25, 2011
A while back I attended a marketing symposium at Marquette University featuring some leading marketers including Steve Laughlin of Laughlin Constable, Tad Hutcheson of AirTran Airways, Robert Kraft CEO of RCI FirstPathway Partners and Ed Caroll, Chief Marketing Officer of Bon-Ton Stores. These marketing heavyweights shared a common message – the critical importance of getting close [...]
by Craig Gagnon on February 11, 2011
As organizations consider whether to utilize social media, market research is not often the first thing that comes to mind. However, by actively monitoring social media conversations, it’s possible to uncover market opportunities that you may never have found in any other way. Persuadable Research is a dedicated online research company based in Kansas City. [...]
by Craig Gagnon on July 29, 2010
Some people like research, others don’t. What about you? And why, if it’s such a small part of your budget, is it so often the expendable expense?
