Upstream blog

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ReThink Everything

ReThink Social Media

by Craig Gagnon on January 6, 2011

#5 in a series on how to respond to a rapidly changing world and the need to ReThink key elements of marketing and planning. This may be the most over-discussed topic in the history of marketing. In just the last 2 years, it’s been the subject of innumerable webinars, seminars, blogs, articles, books, white papers [...]

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ReThink Customers

by Craig Gagnon on December 29, 2010

#4 in a series on how to respond to a rapidly changing world and the need to ReThink key elements of marketing and planning. Marketers all recognize the importance of knowing their customers. But do you know them as well as you once did? Or have they changed while you weren’t looking? And, given the [...]

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ReThink Agency Relationships

by Craig Gagnon on December 23, 2010

#3 in a series of posts on how to respond to a rapidly changing marketing landscape and the need to ReThink key elements of marketing and planning. Let me begin by saying, emphatically, that if you have a good, strong agency relationship, hang on to it. Far too many marketers are too quick to look [...]

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ReThink Media

by Craig Gagnon on December 13, 2010

#2 in a series of blog posts on how to respond to a rapidly changing marketing landscape and the need to ReThink key elements of marketing and planning. Among all the changes that impact marketing, perhaps no single category has changed as radically or as quickly as media. While this is far too big a [...]

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