Collaborative planning, brand development & strategic marketing
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by Craig Gagnon on January 6, 2011
#5 in a series on how to respond to a rapidly changing world and the need to ReThink key elements of marketing and planning. This may be the most over-discussed topic in the history of marketing. In just the last 2 years, it’s been the subject of innumerable webinars, seminars, blogs, articles, books, white papers [...]
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by Craig Gagnon on September 8, 2010
Craig and Jamey discuss the risks of social media access for hospital employees It’s a topic that’s come up at every hospital in the country – the pros and cons of social media. Despite the continuous and aggressive growth of social media in health care, the majority of hospitals have yet to embrace it. Fewer [...]
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by Craig Gagnon on August 9, 2010
Social media, in this case Facebook, is once more causing hospital PR, HR, marketing and legal headaches while costing an employee her job. This time the incident involved a hospital employee posting comments regarding a patient to her personal Facebook page. As with so many of these situations, there are two sides to the story. [...]
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by Craig Gagnon on May 24, 2010
Most companies approach social media with doubt and fear: fear of what employees will do and say online. But fear not… as long as you begin with a policy tailored to your culture and brand strategy.
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