Collaborative planning, brand development & strategic marketing
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by Craig Gagnon on June 17, 2011
If you’re in business, chances are you have a LinkedIn profile. Currently more than 100 million of us do. And, if you’ve been following the financial news, you know that LinkedIn recently went public. The first major social media IPO. So lots of eyes were on the stock price which opened at $45 a share [...]
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by Craig Gagnon on February 11, 2011
As organizations consider whether to utilize social media, market research is not often the first thing that comes to mind. However, by actively monitoring social media conversations, it’s possible to uncover market opportunities that you may never have found in any other way. Persuadable Research is a dedicated online research company based in Kansas City. [...]
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by Craig Gagnon on January 6, 2011
#5 in a series on how to respond to a rapidly changing world and the need to ReThink key elements of marketing and planning. This may be the most over-discussed topic in the history of marketing. In just the last 2 years, it’s been the subject of innumerable webinars, seminars, blogs, articles, books, white papers [...]
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by Craig Gagnon on October 18, 2010
By now, you’d have thought that social media had been discussed to death. The numbers of Facebook and Twitter users continue to grow beyond comprehension. Virtually every major brand has indicated a shift in marketing dollars away from traditional media toward social media (although traditional media channels continue to dominate). It seems that every website [...]
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by Craig Gagnon on September 21, 2010
This is the second segment from a discussion with Jamey Shiels, Director of Social Media and Digital Communications at Aurora Health Care of Wisconsin – one of the hospital systems leading the way in the use of social media. In this segment, Jamey discusses how Aurora has evolved their use of social media channels over [...]
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by Craig Gagnon on September 8, 2010
Craig and Jamey discuss the risks of social media access for hospital employees It’s a topic that’s come up at every hospital in the country – the pros and cons of social media. Despite the continuous and aggressive growth of social media in health care, the majority of hospitals have yet to embrace it. Fewer [...]
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by Craig Gagnon on August 9, 2010
Social media, in this case Facebook, is once more causing hospital PR, HR, marketing and legal headaches while costing an employee her job. This time the incident involved a hospital employee posting comments regarding a patient to her personal Facebook page. As with so many of these situations, there are two sides to the story. [...]
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by Craig Gagnon on May 24, 2010
Most companies approach social media with doubt and fear: fear of what employees will do and say online. But fear not… as long as you begin with a policy tailored to your culture and brand strategy.
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by Craig Gagnon on March 19, 2010
This is one of those clever phrases I wished I had said first. However, it was actually the most repeated comment delivered by Hajj Flemings at this week’s AMA/Milwaukee luncheon. His topic: Personal Branding in a Digital World. His point, which everyone immediately recognized, was the tendency of people to polish and perfect their blog [...]
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by Craig Gagnon on February 26, 2010
More hospitals are getting into social media, but few are finding that it “works.” Make it relevant and work on building your following and wonderful things can happen.
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