Collaborative planning, brand development & strategic marketing
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by Craig Gagnon on February 19, 2010
Most social media proponents advise that the best and first step to take before embarking on a social media program is to listen. That is, to actively track what is being said about your organization (and your competitors) on various online channels. And, of course, people do post comments about their experiences. You see this [...]
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by Craig Gagnon on January 28, 2010
Brands must cultivate the trust of their customers and prospects at all costs. What are you doing to cultivate trust in your brand and how can social media play a role?
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by Craig Gagnon on January 8, 2010
Ever since the days of Bud Grant and Fran Tarkenton, I’ve been a fan of the Minnesota Vikings. I’ve watched them through ups and downs and, for the first time in awhile, I’m optimistic about the post season. So, like many of you, I’ll be watching a lot of football over the next few weeks. [...]
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by Craig Gagnon on December 28, 2009
(Note: an abreviated version of this blog post originally appeared recently on the GP Blog, a page of the Gagnon Partnership website at www.gagnonpartnership.com) My son was diagnosed with Type I diabets just one week after his 4th birthday. Although my wife and I considered ourselves to be well informed, we knew little of this [...]
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by Craig Gagnon on December 21, 2009
At a time when everyone is chasing the newest social media tools, smart marketers still build their tactics around a solid strategy.
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