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Why social media doesn’t work for hospitals

by Craig Gagnon on February 26, 2010

More hospitals are getting into social media, but few are finding that it “works.” Make it relevant and work on building your following and wonderful things can happen.

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(Note: an abreviated version of this blog post originally appeared recently on the GP Blog, a page of the Gagnon Partnership website at www.gagnonpartnership.com) My son was diagnosed with Type I diabets just one week after his 4th birthday. Although my wife and I considered ourselves to be well informed, we knew little of this [...]

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