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The Gagnon Partnership

Uncover hidden markets by monitoring social media

by Craig Gagnon on February 11, 2011

As organizations consider whether to utilize social media, market research is not often the first thing that comes to mind. However, by actively monitoring social media conversations, it’s possible to uncover market opportunities that you may never have found in any other way. Persuadable Research is a dedicated online research company based in Kansas City. [...]

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Who trusts you?

by Craig Gagnon on January 28, 2010

Brands must cultivate the trust of their customers and prospects at all costs. What are you doing to cultivate trust in your brand and how can social media play a role?

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