by Craig Gagnon on December 3, 2010
Marketing is in the midst of a revolution. The world is changing and it’s changing fast. Time honored “best practices” have become irrelevant and new practices have yet to be proven. Advances in technology are responsible for many of these changes. Traditional media has declined. New media has emerged. Social media has allowed consumers to [...]
by Craig Gagnon on September 21, 2010
This is the second segment from a discussion with Jamey Shiels, Director of Social Media and Digital Communications at Aurora Health Care of Wisconsin – one of the hospital systems leading the way in the use of social media. In this segment, Jamey discusses how Aurora has evolved their use of social media channels over [...]
by Craig Gagnon on February 26, 2010
More hospitals are getting into social media, but few are finding that it “works.” Make it relevant and work on building your following and wonderful things can happen.
